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Superior Sunrise and The American Rancher feature DeBruycker Charolais

Tue 21 Aug, 2012

The American Rancher & Superior Sunrise Feature DeBruycker Charolais Breeding Program

The DeBruycker Charolais breeding program continues to make the news. Recently, Brett DeBruycker was featured in Superior’s Livestock’s new 30-minute TV show, Superior Sunrise, which airs prior to each video cattle auction at

Superior Sunrise host Kadee Coffman, a former Miss Rodeo California, interviewed Brett and Superior Livestock Winnemucca, Nev., sale and talked to him about the DeBruycker Charolais excellent breeding program. They also announced that for the first time the annual DeBruycker Charolais sale will be featured through Superior Livestock Auctions April 6, 2013.

“We’re very excited about that and to get branched out into some different areas of the United States,” says Brett.

In addition, The American Rancher’s High Desert ranching episode that aired in July featured a special segment about DeBruycker Charolais.

John Falen, a cattle rancher north of Winnemucca, shared that his operation has been concentrating on buying as good as cattle as they can for replacement heifers and then putting the DeBruycker Charolais bulls back on them.

“When we made that original trip to Montana, we bought the DeBruycker Charolais bulls,” says Falen, “and we’ve been hitched to those bulls since then.”

Pam Minick, host of The American Rancher, highlighted that the DeBruycker’s are third generation Montana ranchers who have been in the ranching industry for nearly 100 years and almost half this time has been spent raising purebred Charolais cattle and Charolais bulls.

“Beginning in the early 1960’s, the DeBruycker family started with a dozen heifers and expanded to all parts of the United States and Internationally too,” Minick says. “Many customers in the high desert country of Nevada and Oregon use these highly proven genetics.”

The American Rancher enters its seventh year of broadcasting on RFD-TV. The series began in the fall of 2004 and brings audiences in touch with the people and places that make ranching an American lifestyle.

Lloyd DeBruycker, founder of the DeBruycker Charolais breeding program, shared how it all got started:
“I bought a Charolais bull from a lady in Missoula and (bred) him to some crossbred cows. (We) sent the steer calf to Wisconsin to a test and the very first year we won the test. And the next year we sent another steer to Wisconsin and we won it two years in a row with the Charolais calf off the crossbred cow. So I was a believer of Charolais after that.”

Brett DeBruycker, says that the DeBruycker Charolais breeding herd sires goes back to two bulls named Ali Mark and Mr. Perfect, who then passed their superior genetics into offspring Trademark and Cigar.

“The one thing we’re proud of our Charolais bulls is that they go out into some pretty tough country in the Nevada and Oregon areas and survive on that pretty high desert country,” he says. “ Most producers that use our bulls calve them out in the open. We’re proud of the fact that our bulls have small heads and good smooth shoulders and are shaped right, and yet they got a lot of performance and growth in them once the calves do hit the ground.”

The American Rancher says that the DeBruycker aim is clear ~ to raise cattle that produce the best and to raise profitability for their customers. They strive to provide cattle that calve well, grow fast and attract top beef prices at the packing plant.

Brett DeBruycker knows that with today’s high-priced grain, feed efficiency becomes even more essential to create more pounds for the grain that cattlemen feed their herds.

“That’s what our Charolais bulls can do for the commercial cattleman,” he says. “They forage for themselves. Adapt and do very well in rough country.

“We really enjoy going down to that Winnemucca sale. Nothing makes us more pleased than getting reports back from our bull customers telling us how their calves are doing. My dad gets those calls and gets a kick out of hearing how our bulls are helping commercial ranchers make money.”

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