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Insider Info: Brett DeBruycker’s Secrets of Success

Mon 17 Feb, 2020

Exclusive: Discover rancher Brett DeBruycker’s secrets of success in the Charolais cattle breeding industry

Brett DeBruycker

Q: What is your product exactly?
A: Our product is Charolais genetics that produce value for commercial cattle ranchers.

Q: Who buys your product?
A: Commercial cattle ranchers buy our Charolais genetics product because they can buy uniform, consistent Charolais bulls in volume for better prices than from other breeders. We offer uniform, consistent volume for an affordable price.

Q: What is the process that creates the consistency of the DeBruycker-sired Charolais calves on commercial cows? 
A: Line breeding Charolais genetics along with consistently using herd sires that are phenotypically similar. These two things result in the uniformity and consistency that our DeBruycker Charolais bulls produce.

Q: How did you get here with your management steps and breeding goals?
A: I think we got here just by being hard-headed, consistent, determined and honest with what we had, and what we were producing.

You ‘herd’ it here first!
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TAGS: charolais genetics, brett debruycker, breeding charolais cattle

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