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How to Participate as an Absentee Buyer for the Annual Bull Sale

Wed 27 Feb, 2019


We have made preparations to bid and buy livestock through Superior Productions’ “Call or Click-To-Bid” service for those unable to attend in person on sale day.

Please note that all of the lots in the sale will also be available for viewing online prior to sale day at


Turn in Bids Over the Phone.

This is our traditional method of buying livestock and is the suggested process for anyone who does not have consistent, high-speed internet.

  1. To get started simply go online to and click on the tab titled “Register for a Buyer Number”.
  2. Select the registration form for Superior Productions and print the registration form. Fill it out and fax it in to Superior Productions at (817) 378-3380 with a signature on it. You can also mail it in to the address provided on the form.
  3. Upon receipt of this information Superior will call you with a buyer’s number and the bid line phone number that you will use on sale day to place bids over the phone.



This is Superior’s online bidding program for cattle buying. Please note that high speed internet is required – this is not for dial-up or satellite internet. Registration is free, but you must become a member of to sign up.

  1. Becoming a member is easy – just go to the homepage of and follow the out-lined steps to get started. Input your information and select a username and password.
  2. You will receive an e-mail confirming you are a member. From that point forward you just have to sign in and select the sale you would like to register for and once approved by the ranch you will receive an e-mail confirming which sale you are now registered for.


Viewing the Auction.

The sale will be broadcast via satellite on Dish Network channel 997.

Please note that there is a delay if you are watching the auction on television so be sure to call in a couple lots ahead of the lot you are interested in bidding on.

The sale will also be broadcast live on the internet at both and

The video feed on the homepage of looks the same as the video feed on TV and can be watched over a smartphone or tablet.

Remember you can call in to bid whether watching on the TV or on the internet, but you must be a member of to “click-to-bid”.

Buyers will be contacted by the ranch after the sale for payment and delivery details. IF YOU NEED ANY ASSISTANCE CALL SUPERIOR AT (800) 422-2117.

TAGS: superior click to bid, superior livestock, how to bid during the sale

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